The original designers of the 990 were challenged to create the best running shoes on the market. The final product lived up to the task. When they first hit store shelves in 1982, the 990s featured an elegantly subtle gray color palette and a three-digit price tag unprecedented at the time. For both avid runners and trendsetters, the 990s were a benchmark of quality and superior taste. Updates to the design have been made since ’82, and more color options have been added, but the symbolic aura of the 990s’ ambitious status has never changed. In short, the 990s are such good shoes that we will never stop making them. The 990v3 features a premium upper construction and ENCAP midsole cushioning.
New Balance MADE U.S. footwear has a domestic value of 70% or more. MADE shoes represent a limited portion of New Balance’s U.S. sales.
